Welcome to Week 5!
This week we'll be working to integrate the things we've been discussing and firm up the plan and strategies we'll use to reach our “destination”.
- Welcome/Intros –
- Part I (15-20 Min)
- Continue/Conclude discussion of the Expert Business/Content Marketing approach to business development
Content→ Traffic→ Lead → Client
Content→ Referral → Lead → Client
- Some random concepts to explore:
- Quantity and quality of traffic
- Inbound vs. outreach
- Approaches to developing leads
- Applying systems –
- from marketing and content creation
- to client and colleague cultivation
- through completion of work: testimonials, referrals, feedback
- Growth and scaling
Reframing adversity/lack of confidence
Commitment and discipline
- Part II – Focus on YOU
- What are you struggling with?
- What questions remain unanswered?
- What needs are unaddressed?
- What are you doing about it?
- What “Wins” have you experienced?