Welcome to Week 5!

This week we'll be working to integrate the things we've been discussing and firm up the plan and strategies we'll use to reach our “destination”.

Agenda

• Welcome/Intros –
• Wins/Struggles/Needs
• Part I  (15-20 Min)
  • Continue/Conclude discussion of the Expert Business/Content Marketing approach to business development

TLC paradigm

Content→ Traffic→ Lead → Client

And/Or

Content→ Referral → Lead → Client

• Some random concepts to explore:
  • Quantity and quality of traffic
  • Inbound vs. outreach
  • Approaches to developing leads
  • List-building
• Applying systems –
  • from marketing and content creation
  • to client and colleague cultivation
  • through completion of work: testimonials, referrals, feedback
• Growth and scaling

Reframing adversity/lack of confidence

Commitment and discipline

• Part II – Focus on YOU 
  • What are you struggling with?
  • What questions remain unanswered?
  • What needs are unaddressed?
  • What are you doing about it?
  • What “Wins” have you experienced?